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Many semi-pro and professional wedding photographers are looking to "wake up" their style, stay current, and stimulate business. And today, that means lifestyle photography, also referred to as "fine art wedding photography." Fine art wedding photography isn't just a catchy phrase; it's a modern approach in which design is paramount. Fine art wedding images are more graphic and stylized than traditional wedding photojournalism, as if they were pulled from the pages of a glossy wedding or lifestyle magazine.
Acclaimed wedding photographer Jose Villa was a pioneer in fine art wedding photography before it became a trendy buzzword. Here, he shares his secrets for bringing a stylized sense of composition, lighting, posing, and most important, design, to your images, while still keeping them organic and narrative. You’ll learn Jose’s trademark technique of capturing the more natural moment after a pose, and tips for getting images right in-camera to avoid the need for heavy postproduction. Final chapters show you how to integrate design through the delivered product, whether an album or slideshow, and continue nurturing clients after the wedding by expanding to baby and family portraiture.
Packed with real-life examples, solid techniques, and stunning images from one of the wedding industry's brightest stars, this book will both educate and inspire photographers seeking to update their work and satisfy a new generation of brides.
- Sales Rank: #167582 in Books
- Published on: 2011-03-29
- Released on: 2011-03-29
- Original language: English
- Number of items: 1
- Dimensions: 9.99" h x .50" w x 8.54" l, 1.35 pounds
- Binding: Paperback
- 160 pages
About the Author
Jose Villa has been named one of the top 10 wedding photographers in the world by American PHOTO, one of the “hottest young photographers in today’s wedding industry” by Rangefinder, and among the “most inspirational wedding photographers in today’s industry” by Photo District News. His images have been published in Martha Stewart Weddings, InStyle Weddings, Grace Ormonde Wedding Style, Brides, Cosmopolitan Bride, Vogue Bride, Town and Country Weddings, American Photo, PDN, Rangefinder, and many more. He can be found at www.josevilla.com.
Jeff Kent is the former managing editor of Professional Photographer and PEI>Photo Electronic Imaging magazines, and the current editor at large for PPA Publications. He has published more than 500 articles on professional photography in such magazines as Professional Photographer, American PHOTO Wedding and Portrait Guide, and Destination I Do. Jeff can be found at www.jeff-kent.com.
Most helpful customer reviews
78 of 91 people found the following review helpful.
I'm Getting in My Time Machine - This Review May Never Come to Exist
By Logan Crowe
Goal - My hope and main purpose for writing this review is so that I may point you in the right direction in regards to the decision of whether or not you will benefit by purchasing this book. Perhaps you may be propelled into action which will progress you forward in your photography journey or perhaps this review may simply save you some valuable time and money. In my opinion both are excellent options from which to choose.
I believe it is important to know at least a little bit of background information about your reviewer before you take his or her word for something. This may help you make the right choice for you by determining in which ways we are similar and in which ways we may differ from one another.
I am a photographer that is relatively new to the industry but nonetheless have been paid to shoot various assignments including events, engagements, products etc. It took a while but I finally found my compass point and so that next step for me in my career, or my path if you prefer, is to become a full-time wedding photographer. Naturally, you want to do a fantastic job and make sure that you create not only valuable art/products that can completely satisfy your clients but you also want to create a long-lasting successful brand right from the beginning. I am self taught, I have had the opportunity to read some great photography books by some amazing photographers/teachers and attend a handful of useful workshops.
I was excited to get this book. After reading all the reviews I believed this book, above the others I was currently looking to purchase, would contain useful information that was both innovative and something that you would only be able to gain through years of experience and after multiple failed attempts. I was disappointed. The book is pretty, feels good in your hands, but is light on content. I do not have more time to read than the average person and I finished this entire book in one day. Jose's story is very similar to that of other currently successful wedding photographers and if you are like me then you will probably bore easily as each page reveals nothing that you did not already know - even as it concerns the technical aspects of photography. I was hoping for a more in-depth analysis of what he does, how he does it, and why it is such a successful formula, instead I felt as though every page contained only surface material that made me feel more and more cheated as the book continued. It all felt very simplified to me - too simplified. As a grade school book is to a comprehensive college textbook. I would have appreciated more insightful business information since being a wedding photographer isn't so much about the pictures as it is about understanding how to run and operate your own small business. I don't care for plugs because people are simply just people but sometimes there are noteworthy additions to the universal library of information that can move you right along in the proper direction with good momentum that can not be ignored. For example if you really want to learn about light than you read "Light Science and Magic" or if you really want to improve your interpersonal skills then you must read "How to Win Friends and Influence People" by Carnegie. These books give you the information you need to know in a direct manner. They are THEE books on their particular subject matter.
So for me, if I could go back in time and have the opportunity to make this choice again I would pass, I would not purchase this book.
20 of 21 people found the following review helpful.
Mostly about Jose Villa style, light about photography concepts/techniques
By Enche Tjin
Jose Villa's fine art wedding photography comprised of three parts. In the first part, Villa discusses about his style. He shares his preference on light, exposure, color and composition. The second part discusses on a typical western style wedding: getting ready, ceremony, bridal & family portrait and so on. The last part talks about marketing.
In the first and the second part, Villa emphasizes on creating a consistent photography style. His style can be created by using specific gears (he uses medium format film camera and 80mm f/2 lens most of the time). As a result, most of his images has shallow depth of field and pastel color. He also suggest that color, composition, exposure should be consistent.
Throughout the book, there are many Jose Villa's signature style photos. Most photos has shallow depth of field, semi-posed, over exposed and has pastel color. I also love that Villa shares his real-life mistakes and how he handle it.
In the last part of the book, Jose share his marketing approach. It is a straightforward tips and quite obvious. For example he discusses the plus and minuses on marketing media such as magazine advertisement, website, blog, etc. He also share tips about pricing and how to get business referral.
Overall, I enjoy reading and looking at the photos and layout design. However, I feel the content (text) is very basic and light. More experienced photographers who like to learn in-depth about wedding photography techniques should look for other book.
After reading the book, it is tempting to copy Jose Villa's style. But I think, it is better to use the book as an inspiration to design your own photography style.
17 of 18 people found the following review helpful.
Well done. Nice art, and good advice.
By Jesse Walker
I'm a part-time wedding photographer. I've shot a couple dozen weddings this last year, mostly second-shooting. I'm trying to improve. This book actually helped with that (I've read so many books, that not all do anymore).
The most important thing to say is that Jose is actually a really good photographer. Not all authors are, but his shots are great. He shoots film, and "fine art" seems to him to frequently mean out of focus or oddly-composed, but the shots really are nice.
The book is easy to read, and full of tips. Things he does that work for him. I pulled out a couple simple things that I intend to try at the next wedding I shoot (here's one: tell the couple, standing a few feet apart, to close their eyes and kiss; they'll miss, which will be funny, leading to genuine laughs and emotion which becomes the photographer's opportunity for excellent shots).
I found myself wishing he shot digital. I don't do film, and far too many of his tips aren't as relevant to we dSLR-users (which film to use, when, and why the film's grain and color reproduction are ideal for his style, etc).
He got me thinking of my consistency in presentation. My retouching is sort of a creative hodgepodge. Some shots color, some BW, some sepia toned, some duotones... each image sort of handled individually. He got me thinking about the importance of consistency in delivery (throughout the album, throughout multiple events for a family, etc). Whereas Jose's found his style, I'm still working on mine.
Anyway, his book was great. I'd definitely recommend it to professional wedding photographers who are still learning (only the jaded ones aren't). If you have no intention of ever shooting weddings (even one), I'm not sure why you'd be looking at this book, but it might be worth it just for the few inspirational ideas that will be relevant to you, and for the book full of gorgeous imagery. This is for sure one of the better photo books I've read recently.
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